Attribution
Compare models, inspect journeys, and understand path-level performance.
Last Click
22% share
$1,240,000
Normalized against the strongest model in this demo dataset.
First Click
18% share
$980,000
Normalized against the strongest model in this demo dataset.
Linear
20% share
$1,120,000
Normalized against the strongest model in this demo dataset.
Time Decay
21% share
$1,180,000
Normalized against the strongest model in this demo dataset.
Data-Driven
24% share
$1,350,000
Normalized against the strongest model in this demo dataset.
Customer journey visualizer
Customer cust-1001
Conversion $4,200 · Mar 12, 2026
Data-driven view
Touch 1
Meta
Mar 1, 10:00
+value
4d
Touch 2
Google
Mar 5, 14:20
+value
5d
Touch 3
Email
Mar 10, 09:15
+value
Customer cust-1002
Conversion $1,890 · Mar 8, 2026
Data-driven view
Touch 1
TikTok
Mar 2, 12:00
+value
6d
Touch 2
Direct
Mar 8, 08:30
+value
Conversion paths
| Path | Touchpoints | Conversions | Avg. days to convert | Revenue |
|---|---|---|---|---|
| Meta → Google → Purchase | 3 | 842 | 4.2 | $1,240,000 |
| TikTok → Email → Purchase | 3 | 512 | 6.1 | $780,000 |
| LinkedIn → Direct | 2 | 390 | 2.4 | $410,000 |
| Google → Meta → Email → Purchase | 4 | 210 | 9.3 | $290,000 |