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ROAS is 18% below target on Meta prospecting.

High

Shift 12% of budget to retargeting cohorts with highest purchase intent.

Spike in CPA detected on Google Search — brand terms excluded.

High

Review negative keywords and tighten match types for non-brand campaigns.

TikTok campaigns are pacing 7% under daily budget.

Medium

Increase bid caps on top-performing ad sets with stable CPA.

Spike in CPA detected on Google Search — brand terms excluded.

Est. -$12k wasted spend / 14d

Budget pacing warning

TikTok Account A is 7% under daily pacing vs target.